ch. 1

Value is based on unique esperience - one cunsumer at a time (no firm is big enough in scope and size).

Model T - consumers were treated as undiffentiated group.

TutorVista - student chooses the time he wants to be tutored.
Personalized lessons,
60-100 hours teacher training.
Students improved
600 tutors
10,000 paying studnets and 5,000 tutors in countries outside India, including USA
The power of technology cab be focused on needs of single individuals through gobal resources.

Truck tires - vendors sell their products based on price, durability, and brand awareness.
fleer owners charge per mile
revenus is based on tire usage, not one time...

Driver safety
help a specific driver improve her skills.
sensors measure tire to determine if someone stopped too fast -- sends data to data center

B2B and B2C
selling a product to selling a service.

Principle 1: N = 1
one customer experience at a time

Collaborative networks
no single firm provides the skills

Complexity

Customer interfaces
simple

Principle 2 R=G
high quality resources at a low cost.

Scalability
Global firms don't like to hire people and let go at 6 months when project is done.

N=1 and R-G World
not well balanced.