Business processes
New sources of competitive advanage
N=1 and R=G - business will change.
Why business processes
what core will work
Business framework
make connection between strategy and business model
ICT - 4 layers
Ex. Wal-Mart - less attention to personalize
Ebay - 60,000 software writers
ICICI : Migrating N=1 and R=G
Focus on organic Growth
Focus on proving value
Focus on mass marketing
Focus on banking experience
ICICI core capabilities
Business process flexibility to reflect evolving
Synchronization of strategy, business process, and ICT
Senior management leadership in shaping social architecture and culture
ICICI does not have a CIO
Wednesday, November 5, 2008
Nov. 5
N=1 - personalized co-created experiments
R=G - global access to resources and talents
Social architeituro - technical architectures
Business ...... Community
Organic system (mission)
R=G - global access to resources and talents
Social architeituro - technical architectures
Business ...... Community
Organic system (mission)
Monday, November 3, 2008
ch. 1
Value is based on unique esperience - one cunsumer at a time (no firm is big enough in scope and size).
Model T - consumers were treated as undiffentiated group.
TutorVista - student chooses the time he wants to be tutored.
Personalized lessons,
60-100 hours teacher training.
Students improved
600 tutors
10,000 paying studnets and 5,000 tutors in countries outside India, including USA
The power of technology cab be focused on needs of single individuals through gobal resources.
Truck tires - vendors sell their products based on price, durability, and brand awareness.
fleer owners charge per mile
revenus is based on tire usage, not one time...
Driver safety
help a specific driver improve her skills.
sensors measure tire to determine if someone stopped too fast -- sends data to data center
B2B and B2C
selling a product to selling a service.
Principle 1: N = 1
one customer experience at a time
Collaborative networks
no single firm provides the skills
Complexity
Customer interfaces
simple
Principle 2 R=G
high quality resources at a low cost.
Scalability
Global firms don't like to hire people and let go at 6 months when project is done.
N=1 and R-G World
not well balanced.
Model T - consumers were treated as undiffentiated group.
TutorVista - student chooses the time he wants to be tutored.
Personalized lessons,
60-100 hours teacher training.
Students improved
600 tutors
10,000 paying studnets and 5,000 tutors in countries outside India, including USA
The power of technology cab be focused on needs of single individuals through gobal resources.
Truck tires - vendors sell their products based on price, durability, and brand awareness.
fleer owners charge per mile
revenus is based on tire usage, not one time...
Driver safety
help a specific driver improve her skills.
sensors measure tire to determine if someone stopped too fast -- sends data to data center
B2B and B2C
selling a product to selling a service.
Principle 1: N = 1
one customer experience at a time
Collaborative networks
no single firm provides the skills
Complexity
Customer interfaces
simple
Principle 2 R=G
high quality resources at a low cost.
Scalability
Global firms don't like to hire people and let go at 6 months when project is done.
N=1 and R-G World
not well balanced.
Monday, October 27, 2008
exam 2
Oct. 29
The Nucor Steel article: knowledge creation and acquisition, knowledge sharing, role of information technology, social ecology
Expert system - definition, system structure, applications, advantages, and limitations
Characteristics of Web 2.0: The Web as a platform, User participation, Harnessing collective intelligence, New software life cycle, rich user experience (Network effects from user contributions are the key to market dominance in the Web 2.0 era.)
"Connected consumers are collectively shaping your brand"
Naked Conversation: Chapters 1 - 8 - Blogs for large companies, blogs for small companies, Blogs for marketing (conversational marketing), Blogs for advertising (word of mouth on steroids), Blogs for knowledge management
The Nucor Steel article: knowledge creation and acquisition, knowledge sharing, role of information technology, social ecology
Expert system - definition, system structure, applications, advantages, and limitations
Characteristics of Web 2.0: The Web as a platform, User participation, Harnessing collective intelligence, New software life cycle, rich user experience (Network effects from user contributions are the key to market dominance in the Web 2.0 era.)
"Connected consumers are collectively shaping your brand"
Naked Conversation: Chapters 1 - 8 - Blogs for large companies, blogs for small companies, Blogs for marketing (conversational marketing), Blogs for advertising (word of mouth on steroids), Blogs for knowledge management
Wednesday, October 22, 2008
collaboration / ch 6 websites
Collaboration is the next biggest thing on the web.
Points
Don't sell too hard.
Conversational marketing (feedback from customers and knowledge exchange between customer and company).
Interesting website: http://www.designspongeonline.com/ - good designs...
http://bloombergmarketing.blogs.com/ - She said, He said, On Blogger Relations
http://www.bloggerstories.com/ - stories from different bloggers...
Points
Don't sell too hard.
Conversational marketing (feedback from customers and knowledge exchange between customer and company).
Interesting website: http://www.designspongeonline.com/ - good designs...
http://bloombergmarketing.blogs.com/ - She said, He said, On Blogger Relations
http://www.bloggerstories.com/ - stories from different bloggers...
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